Universal Love – Wedding Songs Reimagined is a 2018 album of same-sex wedding songs by various artists, promoted by MGM Resorts. It features wedding songs with gender-specific terms adjusted to refer to the same gender as the singer. For example, Bob Dylan performs “He’s Funny That Way”, a spin on 1928’s “She’s Funny That Way” by Gene Austin.
My McCann team and I worked with artists Craig & Karl to help establish the look and feel for the album art, OOH, web and social.
Kesha performed her song “I Need A Woman To Love” at a same-sex wedding in Las Vegas. Wedding footage can be seen in the music video.
The project won 5 Lions at the 2018 Cannes Festival.
Animated video used for digital/social.
Website and streaming services
Microsoft Surface Suite 2018
Microsoft’s most powerful Surface Suite ever launched in 2018. I art directed the photography for multiple devices and lead a design team at McCann to execute web, social and OOH.
Qualcomm Snapdragon - Mobile Chipsets
Meet the tech with serious attitude.
The global launch of Snapdragon’s 2020 mobile chipsets is for tech trailblazers who are always first. First to ask why not. First to try something new. First to take advantage of the Snapdragon 855 Mobile Platform with #1 responsiveness, speed, and capacity in a cellphone.
Note: Partnering with artist Yayoi Kusama was only pitched to client
Over 30 years of Qualcomm’s mobile invention has led us to 3G, 4G and now 5G. We partnered with the animators at Buck Studios to explain the future of connected cars, a true Internet of Things, and beyond.
Animating 5G: Episode 1 - Breaking Through
What is 5G? How was it conceived?
Animating 5G: Episode 2 - Millimeter Wave
Millimeter wave bands are going to make 5G faster, better, and stronger than anything that came before it.
Animating 5G: Episode 3 - Low Latency
Low latency translates into faster connections as the world moves from 4G to 5G.
This portrait of Weezy gained over 10,000 views on Behance. Featured in Digital Arts Served - Curated work from leading creatives on Behance - on 8/21/12.
Upon seeing my Lil Wayne piece, Advanced Photoshop Magazine approached me to do a tutorial. My tutorial was published in their 109th issue, which was released in Summer 2013.
Lewis Hamilton + Qualcomm
Lewis Hamilton can race much faster and smarter, thanks to Qualcomm’s new tech.
Lewis Hamilton Has Ideas
Bing Social Media
To celebrate the legalization of real money online gambling in New Jersey, The World Series of Poker and Caesars Casino tasked us to communicate that the time for cashing in is now.
Solitaire on Xbox Live
What's more 90's than Solitaire on Windows? This commercial we made. All it needs is a signed poster of the Full House cast and a track by Hootie & the Blowfish. But we couldn't afford either one. (Help)
The Foundation Room is a luxurious Buddhist themed nightclub located on the 63rd floor of the Mandalay Bay Casino in Las Vegas. It's the only place in Sin City that emanates good karma, so be a little bad and check your guilt at the door.
Elevate your nightlife.
Print, OOH, Wild Postings
The Foundation Room provides an elevated nightlife experience, so we took famous music lyrics and put an "elevated" twist on them. We posted dozens of different posters up near musical venues in Las Vegas.
2015 AeroBurner Launch
TaylorMade is proud to offer a club that can focus purely on raw speed and distance: The 2015 AeroBurner.
Our golfer's favorite shots are the longest ones, so this campaign visually took on a powerful, intense appearance.
AeroBurner - the name says it all.
TV, Print, Digital
OOH concepts to promote the 2014 Jordan CP3.VII AE sneakers, as well as the Clippers' 2014 playoff birth.